They call me the glue.
My colleagues call me the glue because I hold projects, timelines, teams, and processes together. I’ve held design and copy roles across startups in kids media, big data, and tech, so I deeply understand the day-to-day operations of creating awesome content. I know how to lead creative work because I’ve done creative work for over a decade.
As a certified scrum master, I'm passionate about using agile methodology to help creative teams produce their best work. The ethos of scrum is very much in line with my own — I believe that systems and processes should be iterative, that a team can be self-sufficient within the right type of framework, and that all voices in the room must be heard. As a trans, non-binary person I have seen firsthand how a workplace culture that makes space for diversity and inclusion gets the very best of everyone’s ideas and talents. I’m ready to take my passions for ensuring efficiency, building culture, and cranking out pixel-perfect, actionable content to my next professional adventure!
T!LT Galderma video graphics
-
Lead Designer. One of the first projects I took on at T!LT was to create the graphics for a video we produced in house for Galderma's National Sales Meeting in early 2024. I designed everything in the video below including the logos, key art, and interface. Note: I did not animate this, but worked closely with the animator to achieve these results.
-
Dec 2023 — January 2024
-
This video performed so well at the conference that their leadership asked for copies of the key art for their teams. Galderma is one of T!LT's biggest clients and this video was a big part in making the event a success.
Firefly brand refresh
-
Head of Design. I was hired in May of 2022 to lead a brand refresh at Firefly. To help us stand out, I brought in a suite of custom icons that showcased each of our products, new colors featuring a primary vibrant green, and visuals that brought in elements of the urban environment (where our ads were seen). A big component of what we did at Firefly was our sophisticated measurement capabilities, so it was important the brand looked high-tech as well.
-
May 2022 — January 2023
-
I led the overhaul of all of Firefly’s sales materials using the new brand, setting a large team of high-performing sellers up for success. The rest of the brand touchpoints (web, social, etc.) were updated as well in early 2023.
What People Are Saying
“Mo is a special talent and an absolute pleasure to work with.”
— Justin Civello, Senior Director, Marketing Sciences Product at Firefly
“Mo has contagious positive spirits, a go getter mentality that is always up for a challenge, and dives deep to get a better understanding of the overall goal.”
— Roey Franco, SVP Product at Firefly
“Mo was able to transform an entire brand, elevating and adding immense value by managing a clear vision across all output to a consistent high standard.”
— David Sore, Director of Marketing at Firefly/Ubiquitous, Ltd
“Mo completed phenomenal design work on the Firefly brand, including the creation of modular sales materials and decks which my team uses daily.”
— Allison Traynor, Senior Director of Sales Planning and Account Management at Firefly
Cricket Wireless & Bark Partnership
-
Program manager. For this partnership I was point of contact between Cricket, Yah Agency, and Bark. I facilitated the scripting of 5 videos, the building of Bark’s web properties, and the allocation of resources and assets. I also wrote content for a printed interactive online safety guide that was given out at Cricket retail stores.
-
We started collaborating on this project in Spring of 2021 and it launched in early Fall of 2021.
-
The partnership did a lot to raise awareness at Cricket’s retail stores, the educational content was promoted across Cricket’s user base and helped to educate families about online safety, plus it continues to bring in Bark customers who get a special discount.
Tech Bytes video series
-
Project manager. I spearheaded this project and was point of contact between Consume Media and Bark, facilitating scripting, timings, and quality assurance.
-
The series was filmed in one day and the whole process from scripting to post production took place from April until June, 2021.
-
The videos performed really well, especially across local news affiliates. Additionally, Amazon Web Services sponsored the series for on-air distribution so the videos got even more airtime. The content was incredibly valuable for families and provided quick, actionable tips for keeping their kids safer online.
Bark’s brand refresh
-
Project manager. The overhaul and refresh of our core branding included style guides, libraries, web guidelines, messaging, and implementation. I also actively took on design projects, and I designed the first three images below.
Lead designer on the project was Sean Chancey. -
This was an ongoing effort from Summer 2021 through Fall 2021, which I built into our weekly sprints around the usual flow of creative briefs from the rest of the company
-
Our collateral across all channels is now seamless and cohesive, from social to web to third party brand usage. This initiative helped launch our new WordPress site by having best practices for web in place.
Illustration & Design
-
Designer. These are a few examples of social/blog assets I created for our social platforms.
-
Q4 2021
-
Custom illustrations add a handmade feel to our content, adding to our brand’s friendly, approachable voice. Plus, these assets help drive traffic to our blog and website.
What People Are Saying
“I confidently recommend Mo for their talent, professionalism, and collaborative attitude.”
— Veronica Puailoa, Marketing Director at BuildFax
“Mo has developed a style and tone that has helped put Moshi Monsters on the map.”
— Rebecca Newton, Head of Community at Mind Candy
“Mo was a delight to work with; bright, terrific writing skills, adept at brainstorming concepts, and a wonderful sense of humor.”
— Vicki Jaeger, Editor at Reader’s Digest/Studio Fun International
“Mo has an exceptional ability to bring authenticity and context to all the projects that they work on.”
— Holly Tachovsky, CEO at BuildFax
Kids Media: Comics & Books
-
Writer. In my role at Mind Candy (a startup created by Calm founder Michael Acton Smith), I wrote a comic strip series for the Moshi Monsters monthly magazine. During that time, I took on a few outside projects for kids brands including Hello Kitty, My Little Pony, and more.
-
This work was created between 2012 and 2015.
-
The books were a commercial success, with the My Little Pony title receiving two printings. The comics that I wrote were recurring features in Moshi Monsters Magazine, which sold more copies than Vogue, UK.
